Luke Chapman

🏠 🏠 November 2024 Property Purchaser Intent Data 🏠 🏠 Quantitative snapshot of aggregated intent data across 70+ Social Garden property brand awareness and lead generation campaigns. The green shoots of positivity are growing! ⏳ Timeframe To Purchase ⏳ Q = When are you looking to purchase? 0-3 months = 45% (up from 43%) 3-6 months = 17% (up from 16%) 6-12 months = 19% (up from 17%) 12+ months = 19% (down from 24%) In-market buyers (0-3 months) continues to increase, which is one of our strongest historic lead indicators of overall market confidence. 💰 Finance Status 💰 Q = What is your finance status? Finance approved = 39% (up from 37%) Have deposit, not approved = 23% (down from 27%) Seeking financial advice = 0% (down from 5%) Still saving = 38% (up from 31%) Finance approved leads have hit their largest % since Feb 22. 🪴 Land Status 🪴 Q = What is your land status? Titled = 31% (no change) Untitled = 8% (up from 7%) I don't own land = 38% (no change) Not yet, I am still reviewing land options = 17% (down from 20%) Not yet, but I am interested in a particular land option = 6% (up from 4%) No significant changes this month. Titled land has been on a steady decline MoM since May 23. ❓ What Does It Mean ❓ The positive intent signals from October continued into November. It will be interesting to see January results in particular in what is the highest research month for new buyers. Talks of potential interest rate cuts in before the end of the fin year could be the trigger that pushes these researchers into a more active purchase phase. My advice: Get ready for the shift. The lead volumes might not be there now, but you need to be focusing on maximising brand awareness by staying active in communicating with researchers or your database.

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Why did you decide to use a .com domain on your website versus .com.au or vice versa? Find out if you made the right decision or if you should make a switch in our latest article 😎

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Understanding and optimising every touchpoint with your customers is crucial. HubSpot's call tracking feature logs and records all incoming and outgoing calls and offers a wealth of valuable metrics that can transform your approach to sales. Here is how you can set up and maximise the potential of HubSpot's call-tracking feature. Setting Up Call Tracking Metrics in HubSpot Sales Hub 1. 𝐆𝐞𝐭 𝐒𝐭𝐚𝐫𝐭𝐞𝐝: Ensure you have an active HubSpot Sales Hub subscription and the necessary permissions. Navigate to "Settings" and locate the "Calling" tab to configure your call tracking preferences. 2. 𝐒𝐞𝐭 𝐔𝐩 𝐂𝐚𝐥𝐥 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Enable automatic call logging, configure call recording settings, and customise data fields. Choose between a dedicated call tracking number or your existing business number. 3. 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐘𝐨𝐮𝐫 𝐓𝐞𝐚𝐦: Provide training on accessing and interpreting call tracking metrics. Training enables your team to make data-driven decisions and optimise their sales strategies. Analysing and Interpreting Call Tracking Metrics Data 5. 𝐀𝐧𝐚𝐥𝐲𝐬𝐞 𝐂𝐚𝐥𝐥 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: Track call volume to understand team productivity and monitor call duration to gauge communication effectiveness. Identify trends, peak times, and areas needing improvement. Leveraging Insights for Sales Optimisation 6. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Use metrics to identify top-performing reps and replicate their best practices. Analyse call content and tone to refine sales scripts and lead qualification processes. 6️⃣ 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐎𝐭𝐡𝐞𝐫 𝐓𝐨𝐨𝐥𝐬: HubSpot integrates seamlessly with other tools, centralising your call data and enhancing team coordination. HubSpot's open API allows integration with third-party applications for a customised ecosystem. HubSpot's call tracking is not just a tool—it's a strategic asset. How are you currently using call tracking to optimise your sales? Share your thoughts below! #sales #salesoptimization #calltracking #marketing #hubspotapi #salescalls #hubspotfeatures #newfeatures

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As the new financial year starts in Australia, maybe it's time to look at upgrading your Google ads account or who manages it. If you want to know if your account could be better, or are you leaving dollars or leads on the table, then contact me and I'll take a look. I have a step by step approach to auditing accounts, and all too often I see sloppy set ups and management which just isn't the way things are done at Semaphore Search. #googleads #digitalmarketing #paidsearch #sem #ppc #googleadsexpert #googleadsagency

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I’m still trying to figure out the exact format I want to use, but I think I’ll just start by giving you updates on the 3 Shopify EMD projects, on a weekly basis and I’ll let the format develop over time. Out of the 3 EMD projects, 1 targets the US, and 2 target Australia, we’ll call the US project, Project A, and the Australian projects, B and C. Here are the updates! Project A) Spent the week arranging a lot of the access, moving billing details from one card to another, getting a VA in place with my business partner, to fulfill the orders, and identifying a great potential candidate to run the operations and manage the project. We’re still figuring out exactly what we’re going to do with the prices (we believe we need to increase prices to become profitable on Google Ads), but we’ll give it some more time. Until then, the main focus is collecting as many 5-star reviews as possible, and getting Google Ads profitable, we’ll also start building out some email flows/automation shortly. Project B) This is the project that made 4 sales last week, exclusively from organic traffic with no links, no content, no collection texts, just 100-something collections created, on-page optimized, and indexed, along with about 250 products added to the store. This week we added about 200 additional products from new suppliers to further fill out the collection pages, and the majority of the week was dedicated to image enhancement. Unfortunately, the images we get from suppliers usually aren’t of the highest quality (this is a super good opportunity for any supplier to up their game by the way - improve your image quality). Because of that, we’ve bulk-exported all product images, and we’re using an AI image enhancer to bring up the quality of the images and make the entire brand look more premium. We should have this fully done in the next few days, and on Friday we have a meeting to launch Google Ads, which I’m incredibly excited about. Project C) This one is the most insane because we literally haven’t even created any collections, we haven’t added anything to the homepage and the site doesn’t even have a navigation menu… Yet, somehow we got a $300 order in last week. Absolutely nuts. This is a higher ticket store, which has the potential to do a few million a month in revenue once it’s running at full speed… But because the project is so massive, with so many product categories, it is taking us quite a while to plan out all the keyword research, as we’re going to be targeting over 6M keywords. I’ll be getting an update shortly from my team on when this will be ready, but other than that, this week we mainly planned out the homepage, the theme we’re going to use and we’re going to start with the site layout build-out process. Other than that, I also added all 3 projects into our indexing tool a few days ago, to ensure as many product pages get indexed as possible, and that’s that. Any feedback on the format of this post?

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Do you have guaranteed results from your SEO? Do you even know how to leverage search engines to benefit your business? One way to harness the power of SEO is to take note of the questions your target audience is asking and design content that provide the answers. This will help reduce your bounce rate, and that increases your website ranking. However it’s just one of 200 factors. To maximise your SEO success, visit bit.ly/3uzVTxz #DigitalCopywriting #digitalmarketingagency #marketingplan #marketingonline #digitalagency #inboundmarketing #branding #brandawareness #brandloyalty #brandtrust

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Attention all HubSpot users! 🌟 Discover how implementing this one process can generate immediate inquiries and boost sales conversations. 🚀 Check out my video! #Hubspot #salesautomation #ai #automations

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Really strong quarter for my client. They are an Aussie Ecommerce Supplement company. With 45% growth in revenue! Mainly Google ads but with some Meta, TikTok, email and Bing. Funnily enough the Roas is actually climbing… I always tell people the clients that I get the best results for are those that stick around the longest. They must also genuinely want to scale. Most people think they want to scale. But when things break they quickly back off. Things will break several times. You just need to know what to do to get things back on track. If you’re stuck between $50k - $500k I can more than likely help you grow profitably with my Google Ads focused Ecommerce method. #ecommerce #shopify #ppc #googleads #sem #advertising #dtc

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I've worked at 3 of Australia's largest marketing agencies and in-house for Australia's largest Ed-tech company and only 1 of them ran split tests (A/B Testing) whilst I was there (from my knowledge). Out of these companies only 2 of them ran heat-maps and optimised their landing pages whether it be SEO or Paid Ads to increase conversion rate. Can you guess which one did run split tests? (read until the end) A lot of specialists I spoke to would always try to optimise for conversion "in platform" rather than optimising the landing page. They would tell me "change this button" and "change that one".. And yes - what they did of course yielded some results. But imagine doing both in platform optimising and optimising on your website? Have you heard of the saying "you can bring a camel to water, but can't force it to drink"? And i'm not "dissing" anyone here - I am trying to potray the value of optimising both in platform and website. Maybe the onus is on the owner of the business (not the agency) - regardless I still think this is important. What I don't understand is: - running paid ads/SEO without knowing DETAILED landing page conversion metrics. - focusing on the latest "Google/SEO/Meta" hacks, rather than focusing on what actually matters - the offer and the landing page / user experience. You might be reading this thinking - "what does this guy even know". Well, you might be right to think that.. but at the same time you would be wrong to think that there is no value in reading this or even running a split test / heat-map. Because guess what everyone's trying to stand out in the crowd right now and the easiest way is to offer value based on things that people are not doing right now. And giving your clients extra data about actions on their website is just that; how can you increase the sites conversion rate by 1% and bring in millions of extra revenue? Here's how you get more bang for your buck (dummies guide): Microsoft Clarity (in 30 seconds): Step 1: Install microsoft clarity onto your website or landing page (free). Step 2: Watch what people are doing on your website via the recorded sessions. Step 3: Find where people are getting stuck / not making the action you want them to. Step 4: Analyse the heatmaps for data at scale (lookup a guide on Hotjar Website) Step 5: Compare heatmap with recorded sessions. A/B Test - VWO (Free for 50,000 sessions p/m): Step 1: Create a hypothesis which is a single variable test: (If i change this headline, will I be able to drive more leads/sales) Step 2: Create a control page and a variable page Step 3: Set a conversion action Step 4: Split the traffic, fitty/fitty (50/50) Step 5: Wait.. and see which one drive more! Best Regards, Dean Gravina PS: It was the in-house agency that ran split tests.

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Here's another example of how our SEO efforts are paying off, with a client from Sydney reporting a significant boost in SEO-driven calls. While SEO is a long-term game, its benefits are clear. Having said that, to drive quick results, it's equally important to continue running Google Ads alongside our SEO initiatives. Once you understand the symbiotic relationship of SEO and Google Ads, it becomes a no-brainer to execute both SEO & PPC initiatives in sync. This dual approach not only drives immediate traffic but also helps reduce our dependency on ads over time, leading to lower overall ad spend and sustainable growth. A balanced strategy of SEO and Google Ads ensures both short-term gains and long-term success. #SEO #GoogleAds #ClientSuccess

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Are you suffering from the HubSpot Adoption Gap? ❎ HubSpot doesn't seem to be helping you grow your business ❎ Teams within the business are struggling to use HubSpot ❎ Resulting in more team siloes than before you started ❎ Your data is out of date, incomplete and unreliable ❎ You can tell HubSpot use is dropping off ❎ You are looking at a new CRM! STOP! A new CRM is not the answer And to be honest, it probably wasn't the answer the last time, when you changed to HubSpot All digital implementations, software or hardware require the closing of the adoption gap That is the space between buying and successfully using your new product - sometimes called transformation In fact, any major change programme requires the same thing We specialise in closing the HubSpot Adoption Gap - based on solid change management principles and decades of experience of managing teams and organisation through change Please see our HubSpot Adoption Framework in my profile link And I'm always available to chat 'adoption' too! Whats been your biggest challenge when getting something new adopted? #HubSpotIsNotaStrategy

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PMax is great and all but don’t let it do ALL the heavy lifting if you plan to truly maximise profit from Google Ads. PMax can be seen as a discovery campaign. Use it to discover new things that work. Once discovered, those new things should be implemented into manual campaigns where you improve the ROI through more strategic management of things like targeting and creative. If you’re a busy biz owner running your own ads, I forgive you for only using PMax if that’s what you are doing. But if you’ve hired an agency or person and THEY are only doing PMax despite them being a full time Gads pro, this warrants some concern.

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Ever done a favour for a friend, just because? It’s exactly what I did for a mate last week. An SEO agency had given him a free SEO report on his website with a suggested three month plan for the issues they discovered. My friend is a champion sharp-shooter (one of Australia’s best) and an engineer. Web design, marketing and SEO aren’t his things. But he’s not dim either. That’s why he asked me to take a look at the report for him. 🤔 He’d been told he needed to remove ‘toxic links’ from his website post-haste. The idea of ‘toxic links’ really had him worried. He was seriously considering forking out around $5,000 PER MONTH to detox his website. 😱 Everything else on his website was pretty good. Of course, there were things he could work on but we can always improve, right? Perfection is a myth. So I let him know, just like I’m sharing with you… Spammy links are unlikely to hurt your SEO and website ranking. They’re the links you get without asking from low-quality, irrelevant websites. You know the ones I’m talking about. They could be the links in your blog comments from Crypto bros, that dentist in Dubai, or Rita looking for more people she can ‘party’ with. Or the random link to your plumbing supplies page from the self-help author in Pokhara. BUT manipulative links are very likely to hurt your ranking and SEO. These are the ones you pay an SEO link building agency for. They’re the links you purchase in an effort to hoodwink Google and other search engines rather than taking time to create quality, authoritative, shareable content or a little PR work. If Google catches a pattern of manipulative link buying behaviours on your website, you’re likely to get slapped with a manual action. That’s bad. So, my mate ended up $5000 per month richer and a lot less worried. Ever wondered how to build GOOD backlinks for your website? 📨 DM me and we can chat all things website copy. What have you paid forward this year? #SEOLinks #SEOWebsiteCopy #WordsThatWork ====== Hi! I’m Victoria, an SEO content and copywriter keen on making websites work harder for the businesses they represent AND stopping them from paying for unnecessary SEO services. When I’m not playing with words, you’ll find me foraging in a hedge for lunch or riding waves off Devon’s coast. Wish your website was more than just a pretty face? Let’s chat.

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An independent way to verify the best HubSpot partners to work with - spot crmsquad ‘s ratings based on HubSpot Customer’s opinions #hubspot #crm #digitalmarketing

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There are three BIG reasons to buy HubSpot - whether you've considered them like this before or not... To Enable your teams with Technology To become more Customer Centric To become more Data Driven We can immediately see that simply buying the software, implementing the tools and training your team in its use isn't going to achieve those objectives on it's own We call the space between buying HubSpot and getting to the level it's helping you achieve these huge impacts, 'the Adoption Gap' On one side of the gap you have your current state On the other, the future state The path between the two is how you close the adoption gap and move your business forward If you don't know where you are, much less where you are going, there is little chance you will close that gap Our HubSpot Adoption Gap coaching is designed to help you with the traditional HubSpot Partner Implementation and Onboarding But we will also teach you how to use HubSpot strategically Not just how to use the tools How to use HubSpot to achieve your strategic objectives - or get you where you want to be going Want to grow website traffic? Increase lead generation? Increase sales pipeline? Improve your NPS? Achieve SLA's? You need to know how to do those thing first, and how HubSpot will support your business to do that We don't just set you up on HubSpot, we close that gap with you too We support you to create those strategies to achieve those objectives, and build them into HubSpot so it can support your growth Connect with me here to find out more

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2 weeks ago, Ryan invited me onto his podcast in preparation for SEOCon Forum Bali in December. (discount code below) We spent 35 minutes discussing: - My journey - The SEO landscape - Ways to win in SEO today And it got me excited about heading to the conference in 10 weeks time. My talk is on: Delivering the Best SEO, Simply: Key Lessons from Growing An SEO Agency How to build a successful SEO agency from the ground up. No shortcuts, just strategies. It’s all the lessons I’ve learned stepping into an agency leadership role. And what to focus on at each stage of business. SEO Con has given me a 10% discount code “LAWRENCE”. So if you want to: - Spend 3 days nerding out over SEO - Keep up with the evolving industry - Come along to my talk And you fancy a trip to Bali (who doesn’t?) 🌴 It’s December 4th-6th. And there will be some other great speakers there like Greg Gifford and Mads Singers. If you’ve already got your ticket, send me a message. See you there. (links to podcast and tickets in comments) ↓

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Here's how we supported Karstens' team to increase their organic search traffic by 59% in 12 months. Karstens is a premium conference venue and meeting room provider across Australia and New Zealand. They approached us to launch and manage their SEO. And they had just launched a new venue in Auckland. They were facing two main issues: 1. A highly competitive niche ↳ Dominated by large venue listing portals and global hotel groups 2. Their existing blog ↳ Limited and needed a refresh 3. No integrated CRM, marketing and sales software ↳ Making it difficult to accurately report ROI from SEO and other marketing activities Here’s how we helped them. Our project spanned 5 key stages: 1. Website and SEO audit 2. Technical and on-page SEO optimisation 3. Content strategy 4. Lead nurturing 5. Website (WordPress) / HubSpot integration This involved: - Auditing both the .com.au and .co.nz websites - Identifying technical and on-page optimisation factors - Resolving HTTPS and hreflang tags to avoid duplicate content - Creating a blog content calendar - Full HubSpot onboarding and Mailchimp migration - Building CTAs, forms and conversion opportunities The results? → 79% increase in website traffic → 59% increase in organic traffic → 222 keyword position increases → 11+ highly competitive keywords on page 1 → 16% increase in leads → 147% increase in LinkedIn followers — Hey, I’m Nathan - I help CEOs, CROs and CMOs to build revenue-focused marketing engines on HubSpot. → Award-winning → HubSpot Platinum Solutions Partner → Google Partner → 4.9/5 star HubSpot/Google reviews Want access to our proven frameworks and strategy? DM me “Insight” to get your strategy session.

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Self-promo alert: You might know Kiwi Creative is a HubSpot partner… …but did you know we can do SO MUCH MORE than just basic onboarding and inbound marketing? We've also got the technical chops to handle: — Custom integrations — Dynamic CMS pages — Technical development in Ops Hub — Complex data migrations — Programmable emails — Custom CRM cards When you're ready to go beyond what HubSpot can do out-of-the-box, we'd be happy to help.

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Content with Humans, episode 3 is live. A conversation with SEO consultant Pulkit Agrawal from UR Digital, an SEO consultancy in Sydney. Tune in for a few SEO tips, and thoughts on how the SEO landscape is changing. #contentmarketing #SEOtips

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