“Luke is one of Australia's most promising digital specialists. I've had the opportunity to meet and even work with Luke on several occasions and he's left a lasting impression on me as a switched-on marketer.”Dan PetrovicDirector, DEJAN Marketing
Digital Marketing Manager
I am a passionate digital marketer with experience leading local and distributed (offshore & interstate) marketing teams to achieve exceptional results. I am currently the Digital Operations Manager at RedEx Digital in Brisbane.
I’ve worked on all manner of digital marketing campaigns and websites, from small businesses to large sites that receive millions of visitors per year. I also run several of my own websites and have first-hand experience developing and growing websites over the last 17 years. I am a Google AdWords, Google Analytics and IBM Watson Campaign Automation certified professional and also a qualified workplace trainer and assessor (TAE40110).
I love to combine my passion for business and technology by utilising the latest digital marketing tools and techniques, experimenting and testing strategies to come up with the best solution for driving traffic, engaging audiences, improving conversion and creating repeat and referral customers.
When I’m not working on digital marketing or web projects, you’ll find me travelling, cycling, spending time with my dog or taking photos somewhere new.
“We need to stop interrupting
what people are interested in and
be what people are interested in.”
What people say about me
Comments from people I've worked with
“Luke is very knowledgeable and likes to approach opportunities from different angles. I have learned a lot from his digital expertise.”Chris AdebahrDirector & Owner, ZigZag Offshoring
“Luke is a wealth of knowledge on SEO and digital marketing. If I am uncertain about a new SEO technique or trend – Luke is the most trusted person to go to. His generosity with his time and knowledge is also very impressive.”Tatia PowerMarketing Manager, MiniMovers
“Luke has a quick mind and is able to sort through the challenges and complexities of business development and leadership and reduce and present them in simple every day language.”Ron CrumpManaging Director, Human Productivity Consultants
“Luke has proven himself time and time again to be a motivated and creative digital marketer. His out-of-the-box thinking and friendly personality make him a pleasure to deal with.”Mary KishProducer, Twitch
“Luke knows what he is talking about and he's a straight shooter. Australia has many good operators in digital marketing and Luke ranks with the best of them.”Jim MunroManaging Director, Shopsafe Pty Ltd
“Luke and I participate in Technical SEO discussions on Google+. Which led to a collaboration between two current clients at the time in the Tourism sector. Great to work with and a solid Search Marketer & SEO.”Tim CapperSEO Director, Online Ownership
“Spearheading the digital marketing efforts for companies in a highly competitive niche is not an easy task. Luke's ability to cope with volatile changes and constantly come up with ideas makes him a great marketer.”Jason MunDirector of Search & Insights, Overdose
Search Engine Optimisation
I have managed SEO for a range of websites in competitive niches, achieving top rankings for highly competitive keywords. I have also successfully improved rankings for websites that had previously been penalised by Google.
I have run PPC campaigns on platforms including Facebook, Google Display Network, AdWords, Twitter, Reddit and LinkedIn. These campaigns range from small, short-term campaigns to seasonal and ongoing advertising campaigns worth >$100,000 each.
I run marketing automation campaigns with tools like IBM Watson Campaign Automation & Hubspot, segmenting users and sending personalised emails and serving PPC ads based on their website interactions, goal completions, email behaviour and other known or inferred user data.
Conversion Rate Optimisation
Using multivariate testing platforms like Webtrends Optimize, I have achieved some amazing results. Testing and optimising the comparison and checkout pages on one e-commerce travel website saw an increase in conversion of 12%!
Email marketing is often so poorly executed. I have experience segmenting existing databases and reengaging lost audiences with highly tailored nurture and conversion eDMs.
It hurts to look at all the companies posting on social media but falling flat with their audience. I have had great success running organic and paid social media that actually engages customers and delivers two-way value!