About Me
I am a passionate digital marketer with experience leading local and distributed (offshore & interstate) marketing teams to achieve exceptional results.
In addition to my current full-time digital marketing role at QUT, I also run several of my own websites and have first-hand experience developing and growing websites over the last 17 years. I am a Google AdWords, Google Analytics and IBM Watson Campaign Automation certified professional and also a qualified workplace trainer and assessor (TAE40110).
I love to combine my passion for business and technology by utilising the latest digital marketing tools and techniques, experimenting and testing strategies to come up with the best solution for driving traffic, engaging audiences, improving conversion and creating repeat and referral customers.
When I’m not working on digital marketing or web projects, you’ll find me travelling, cycling, spending time with my dog or taking photos somewhere new.
Skills
Search Engine Optimisation
I have managed SEO for a range of websites in competitive niches, achieving top rankings for highly competitive keywords. I have also successfully improved rankings for websites that had previously been penalised by Google.
Pay-Per-Click advertising
I have run PPC campaigns on platforms including Facebook, Google Display Network, AdWords, Twitter, Reddit and LinkedIn. These campaigns range from small, short-term campaigns to seasonal and ongoing advertising campaigns worth >$100,000 each.
Marketing automation
I run marketing automation campaigns with tools like IBM Watson Campaign Automation, segmenting users and sending personalised emails and serving PPC ads based on their website interactions, goal completions, email behaviour and other known or inferred user data.
Conversion rate optimisation
Using multivariate testing platforms like Webtrends Optimize, I have achieved some amazing results. Testing and optimising the comparison and checkout pages on one e-commerce travel website saw an increase in conversion of 12%!
Email marketing
Email marketing is often so poorly executed. I have experience segmenting existing databases and reengaging lost audiences with highly tailored nurture and conversion eDMs.
Social media
It hurts to look at all the companies posting on social media but falling flat with their audience. I have had great success running organic and paid social media that actually engages customers and delivers two-way value!